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Should Wonga be banned from advertising to protect TV audiences?
If one thing has been shown in the last week, the ASA’s principle values of ‘legal, decent & honest’ doesn’t fit within Wonga’s moral code. News that Wonga will have to pay £2.6m compensation over...
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Drunken Britain – is the Responsibility Deal the responsible answer to a...
Alcohol misuse and abuse is a major problem in the UK, and not just among youth but suburban drinkers too. The Home Office has just finalised a proposal designed to tackle the consequence of the...
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“Meat and two buns”. Is Morrison’s a mecca for the unhealthy eater?
This week you would have read that Morrison’s have had a TV ad banned for condoning unhealthy eating. Well if you’ve ever shopped in Morrison’s Wood Green or Holloway, you’d know that the average...
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Will the Facebook ‘Buy Button’ infringe our privacy even more?
It’s a smart idea, even if a few years too late, but Facebook’s new Buy Button could be a great move, for the brand. Or another disaster. It’s currently being piloted in the US and allows brands to...
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Is gluten-free just a trend or a real health issue?
This week it was announced that more and more retailers are stocking gluten-free products. Asda has promised to stock at least 8 core gluten-free products in all stores. The charity Coeliac UK has...
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Primark. With soaring profits it can now afford to be more ethical.
Primark’s recent announcement that total sales for the company are up by an amazing 16% to £4.95 billion, while profits have risen by 30% to £662 million, is good news in the retail sector. Good for...
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In the Christmas ad war, as British retailers slug it out against German...
The Sainsbury’s Xmas ad has created a Marmite reaction, some love it, others hate the brand for exploiting the First World War. So is it ethical for marketers to exploit any situation to outdo another...
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Putting the heart back into business
Money may make the world go around but as the Beatles sang, “Money can’t buy you love”. That’s certainly true when it comes to employees, it’s rarely about the money and often about how the business...
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Having ‘failed colossally’ to communicate Climate Change properly, is it time...
The Department for the Environment, Food and Rural Affairs (Defra) has a very large agenda to address and no surprise it’s under constant criticism for failing to deliver or for upsetting the wrong...
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With HSBC now one of the least trusted brands, how will it influence voters?
Big brands, from HSBC to Google, are starting to become bad brands as the ordinary consumer turns against them for their tax dodging and corporate greed. Yet few politicians see the connecting between...
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